Mona Lisa Smiles

 

In June 2007 (the start date of the project), when “Mona Lisa” was Googled, 283 000 images were found . These links are evidence of her presence as a cultural phenomenon. Despite her age and relevance to our specific culture, more people pilgrimage to see her today than any other single painting. In this she is powerful, and she has become a mass culture destination, like Paris itself. The Louvre actively promotes this cause and provides signs when you are there which help you find this mythic square as quickly as possible.  Once there, you will not have the artist’s intended audience experience but something that could never have been foreseen. The sticker project aids the Louvre; in letting art pilgrims know what direction they should go to find her, even when they are not in the museum. As the sign also confronts her audience in unexpected locations, it reminds us that she is in our lives with or without the pilgrimage. Running into a directional sticker of her and contemplating her image in a strange environment or the context of another museum gives the viewer a more genuine art experience than the carnival ride on the museum offers. The general public is also invited to download a sticker and place it in their ideal locations, enhancing their experience even more

press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
PS1
PS1
press to zoom
mpittsburgmona.jpg
mpittsburgmona.jpg
press to zoom
press to zoom
LA Museum
LA Museum
press to zoom
press to zoom
Whitney
Whitney
press to zoom
Warhol Museum
Warhol Museum
press to zoom
Versaille
Versaille
press to zoom
Thinker
Thinker
press to zoom
Serra
Serra
press to zoom
press to zoom
NY
NY
press to zoom
Frick
Frick
press to zoom
Moma
Moma
press to zoom